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viptela
Viptela, Inc. is an innovative networking startup focused on transforming enterprise global connectivity and network architectures for next-generation business applications.
Areas of work: Tradeshow Graphics | Digital Marketing | Brand Book Design | Iconography | Product Diagrams
In an effort to increase brand awareness, Viptela was in need of a brand refresh. Part of the strategy was to attend over 16 industry shows within a year’s time (8 more than 2015). I was engaged by Viptela to create all the graphics for these shows as well as refine their visual language.
I developed a new vector-based system of graphics that consistently scaled and was used for all tradeshow booth designs (DJ booth, 10×10’s etc) as well as large-scale banner ads. Connectors and nodes were the key visuals of this system. Creating a set of modern icons aided to a more cohesive brand identity.
Results: Increased qualified lead generation by 50% in the first 6 months. Improved ROI on all events by 30%.
(Acquired by Cisco in 2017 for $610M)
